Bill Aiken

Principal & CEO, Founder

Bill Aiken Abacist Group


Bill has over 20 years of finance and performance management experience having worked for Fortune 500 companies, small businesses, and a major consulting firm.  Bill founded Abacist Group in 2007.

At Abacist Group, Bill has successfully led over 200 projects helping clients implement Budgeting, Planning, and Forecasting software; develop Pricing Strategies; Plan & Analyze M&A opportunities; and improve FP&A Processes and Capabilities.

Prior to Abacist:

Bill served as a Finance Director for PepsiCo/Frito-Lay where he worked for 10 years. During that time, Bill achieved the following: 

  • Led the financial management process for PepsiCo North America’s largest sales channel, Strategic Grocery ($7 Billion), for Pepsi-Cola, Frito-Lay, Gatorade, Quaker, and Tropicana
  • Led project preparation effort to implement SAP financials at Frito-Lay
  • Helped to achieve significant growth of Frito-Lay’s sales at WalMart through leading team’s performance management process -- contributed nearly half of Frito-Lay’s revenue growth
  • Launched Frito’s finance Center-of-Excellence to manage profitable growth from New Product Innovation
  • Created a methodology to measure the financial and business impact of investments in major integrated marketing platforms
  • Helped develop the corporate Annual Operating Plan & Strategic Plan
  • Evaluated potential acquisitions through financial valuation & due diligence
  • Won the prestigious PepsiCo Chairman’s Award for working with a team that launched a line of business targeting Hispanic consumers
  • Managed the creation of many lasting tools & models including: an Economic Model used to evaluate all major capital investments, a Pricing Model, a new product P&L model, a Activity-Based Brand forecasting tool, and a Marketing Post Event Analysis Framework

Prior to PepsiCo/Frito-Lay:

  • Worked for Nortel, Accenture, and a small DFW business, the Great North American Companies
  • Earned an MBA at McCombs School of Business, University of Texas
  • Earned his B.A. in Economics at Washington & Lee University where he appeared on the Dean’s List and Honor Roll, and was a University Scholar


 Our Services

Corporate Performance Management Process Consulting

CPM Process

Corporate FP&A Services

Corporate FP&A Services

CPM Software Implementations

CPM Software Implementation

Our Products

Abacist Analytix for Consumer Goods
Abacist Analytix