Bill Aiken
Principal &
CEO, Founder
Bill has over 15 years
of finance and performance management experience having worked for Fortune 500
companies, small
businesses, and a major consulting firm. Bill founded Abacist Group in
2007.
Prior to Abacist:
Bill served as a
Finance Director for PepsiCo/Frito-Lay where he worked for
10 years. During that time, Bill achieved the following:
- Led the financial
management process for PepsiCo North America’s largest sales channel, Strategic Grocery ($7
Billion), for Pepsi-Cola, Frito-Lay, Gatorade, Quaker, and Tropicana
- Led project
preparation effort to implement SAP financials at Frito-Lay
- Helped to achieve
significant growth of Frito-Lay’s sales at WalMart through leading team’s performance
management process -- contributed nearly half of Frito-Lay’s revenue growth
- Launched Frito’s
finance Center-of-Excellence to manage profitable growth from New Product
Innovation
- Created a methodology
to measure the financial and business impact of investments in major integrated marketing
platforms
- Helped develop the
corporate Annual Operating Plan & Strategic Plan
- Evaluated potential
acquisitions through financial valuation & due diligence
- Won the prestigious
PepsiCo Chairman’s Award for working with a team that launched a line of business targeting
Hispanic consumers
- Managed the creation of many lasting
tools & models including: an Economic Model used to evaluate all major capital
investments, a Pricing Model, a new product P&L model, a Activity-Based Brand
forecasting tool, and a Marketing Post Event Analysis
Framework
Prior to
PepsiCo/Frito-Lay:
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